So often when speaking with clients about their event planning. Most admit they simply either have no time to organise it, could do without the additional work or in some cases all of the above. Their next plan would be to delegate the job, which generally sees it being pushed onto the office manager or a PA / Secretarial position.
In some cases, and taking nothing away from people in each role. This tends to work out ok. As mentioned some by nature are natural organisers and can deal with the task at hand. But what if they are not...have you vetted them to see if this is something they want and are more importantly capable of doing?
If you haven't checked, that's a whole heap of work, pressure responsibility and most importantly budget you are passing across. What if the event fails, goes over budget simply because the now appointed in-house planner hasn't been able to research enough, been taken advantage of by venues and suppliers with pricing?
What happens now...do you have a demoralised team, blame by association passed onto the person who probably didn't want the project in the first place. Does that mean no more events...because they just don't work and cost too much for what they are worth? Quite simply a whole new can of worms that didn't need to be opened, especially when you consider the whole point of delegation was to take away from your work and responsibility.
Why you should consider an Event Planner.
Less Stress - Planners work with you to get everything done before and during the event, So you don't have to spend time you don't have organising it.
Save Money - Stick to your budget. Planners can allocate funds strategically, while finding the most realistic and feasible solutions.
Negotiation - Planners work and speak to vendors and suppliers every day. That's our job! This means a planner is in the best position to recommend venues and suppliers for an event to ensure they are trustworthy, the right fit and within budget.
Trouble Shooting - Planners know how to resolve issues seamlessly and keep the event on track
Experience - Good planners have a vast amount of experience in event management. This enables them to organise and manage successful events.
Planning Events to create opportunities and build interactions.
Like most things in life, do it right it works well. Successful events are there for a number of reasons. But the main thing they should do if done right is create opportunities. It's an opportunity to invite clients, prospective clients and staff to an environment that they can enjoy and interact. It give you the opportunity to spend time and speak with those who attend and build relationships - a fundamental aspect of all business.
So don't allow yourself to miss out on these opportunities. Don't allow wasted time, mis-spent budget and potentially dis-engaged people....the very opposite of what you should get from a successful event. Take the first step and speak with an event planner. It only needs to be 15 minutes and a coffee, but it could lead to so much more for your business.
