Rugby in Rome - It's England away for AJ Hills
February 2022: We started our 2022 international events calendar in Rome last weekend with an incentive (with partners) for one of our construction industry clients - AJ Hills
We organise a lot of rugby events for AJ Hills along with a number of our construction clients. When we were in discussions about the upcoming 6 Nations tournament, we put out there that they always go to Twickenham for the rugby - why not have a new England rugby experience?
4 days that took in mainly Roman hospitality, but some culture! But more essentially 6 Nations Rugby at the Stadio Olimpico with an impressive win for England. Along with an exclusive event featuring some royalty of the game.
From a budget perspective, it even came in cheaper cost per head than options for hospitality at a 6N match at the home of England Rugby!
They loved the away fans experience so much, we are already in discussions for the RWC in France next year.