Bringing UK and US teams together through a branded, cinematic company summit experience

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Fox Agency partnered with We Are MEaT to design and deliver its 2024 Summer Summit in Leeds, bringing together 65 people from across its UK and US teams.

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Built around a Film Festival theme, the event combined a branded morning conference, keynote speaker, awards presentation, customised team-building activity, overnight stay and VIP-style evening reception.

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The result was a high-energy internal summit that celebrated company culture, connected international teams and created a memorable shared experience around Fox Agency’s brand, people and future direction.

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The challenge

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Fox Agency wanted to bring its UK and US teams together for a summer summit that felt purposeful, creative and memorable.

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The event needed to do more than gather people in a room. It had to communicate business achievements, share future goals, celebrate team success and create meaningful connection across the wider agency.

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With the Fox head office based in Leeds, the location was clear. The challenge was to design a full-day experience that moved guests through different environments while keeping the Film Festival theme consistent across every touchpoint.

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The experience needed to:

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• Bring 65 UK and US team members together in Leeds
• Deliver a morning conference with leadership updates and awards
• Source and manage multiple venues across the day
• Create a strong branded Film Festival theme
• Include an inspirational keynote speaker
• Build in a fun, competitive team activity
• End with a memorable VIP-style evening reception
• Manage the guest journey, suppliers and event delivery from start to finish
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The plan

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We Are MEaT worked alongside Fox Agency’s in-house marketing and HR teams to shape a full-day summit programme with three distinct phases: a cinematic morning conference, an afternoon team-building activity and a branded evening celebration.

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The Film Festival concept gave the event a strong creative platform. Fox Agency’s creative team produced the visual identity, while We Are MEaT brought the theme to life through venue selection, supplier coordination, brand activations and event delivery.

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The programme was built around three Leeds venues. The morning conference took place in a private-hire cinema setting. The afternoon team activity was hosted at the hotel where many delegates were staying. The day then concluded at a rooftop bar, creating a VIP-style finale reception.

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The plan focused on four key objectives:

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• Create a cohesive branded summit experience
• Give leadership a strong platform to share business updates
• Build energy and connection through team activity
• End the day with a celebratory evening reception that felt premium and memorable
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The experience

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The day began at Everyman Cinema, where guests were welcomed with teas, coffees and pastries in a private lobby space. This immediately set the tone for the Film Festival theme, creating an arrival experience that felt relaxed, branded and different from a standard conference environment.

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Guests then moved into Screen 3, which had been privately hired for the morning conference. Across the session, Fox Agency’s leadership team shared key business achievements and future goals for teams across the UK and US.

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The morning also included an awards presentation, giving the business an opportunity to recognise success and celebrate its people in front of the wider team.

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The conference then moved into an inspirational keynote from Nicolas Hamilton, who spoke about breaking barriers and overcoming adversity. This gave the morning a powerful human moment, connecting the summit’s business content with a broader message of resilience, ambition and possibility.

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After a buffet lunch, guests headed back to the Crowne Plaza, where most non-Leeds delegates were staying. The afternoon was dedicated to Fox Games, a customised team-building activity created in partnership with GOTO Events and based on its Quid Games format.

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The activity was fully branded and adapted for Fox Agency, keeping the Film Festival theme alive while introducing energy, competition and humour. The format gave teams a chance to collaborate, compete and connect in a way that felt informal but highly engaging.

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After the games, guests had time to check in, freshen up and prepare for the evening.

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The final part of the day took place at Angelica rooftop bar, where a VIP-style reception was ready and waiting. The evening featured branded props, branded cocktails, a branded menu, DJ, saxophonist and branded photobooth.

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This created a celebratory close to the summit, giving guests space to relax, socialise and continue building relationships after a full day of content and activity.

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Why this worked

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This event worked because every stage of the day had a clear role.

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The cinema setting made the morning conference feel distinctive and aligned with the Film Festival theme. The leadership presentations and awards gave the summit business relevance and internal value. Nicolas Hamilton’s keynote added inspiration and emotional impact.

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The afternoon team activity shifted the energy from listening to participation, helping UK and US colleagues interact in a more informal, competitive and memorable way.

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The rooftop reception then gave the day a strong closing moment. By combining branded details, entertainment and a premium social setting, the evening felt like a celebration rather than a standard post-conference drinks reception.

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The strongest element was the continuity of the theme. From the cinema venue and branded assets to the customised activity and VIP reception, the Film Festival concept gave the event a clear identity and helped the experience feel cohesive from start to finish.

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What We Are MEaT delivered

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We Are MEaT managed the summit from planning through to live delivery, working closely with Fox Agency’s internal marketing and HR teams.

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Our role included:

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• Full event management
• Three-month planning and delivery timeline
• Venue sourcing, contracting and coordination
• Multi-venue programme planning across Leeds
• Morning conference venue at Everyman Cinema
• Private-hire cinema screen for leadership presentations
• Keynote speaker sourcing and coordination
• Awards presentation support
• Brand activation planning and supplier management
• Photocall, lanyards, posters and certificates
• Branded popcorn boxes, napkins and menus
• Lightbox letters and themed event props
• Customised team-building activity
• GOTO Events coordination for Fox Games
• Afternoon activity setup at Crowne Plaza
• Overnight stay coordination
• VIP-style rooftop evening reception at Angelica
• Branded cocktails, branded menus and photobooth
• DJ and saxophonist entertainment coordination
• Full on-site event management

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By handling the planning, venues, suppliers, brand touchpoints and guest flow, We Are MEaT enabled Fox Agency’s team to focus on their people, content and culture.

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The outcome

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The result was a fun, engaging and memorable Summer Summit that brought Fox Agency’s UK and US teams together in Leeds.

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The event delivered:

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• A strong Film Festival theme across the full day
• A distinctive cinema-based morning conference
• Leadership updates, awards and future-focused messaging
• An inspirational keynote from Nicolas Hamilton
• A fully branded and customised team-building activity
• High-energy competition and team connection
• A premium rooftop evening reception
• Branded assets and activation moments throughout
• A seamless multi-venue guest journey
• A shared experience designed to strengthen company culture

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Rather than delivering a conventional internal conference, Fox Agency created a full summit experience — one that celebrated achievement, connected teams and gave people stories and memories to take back into the office.

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Project snapshot

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• Client: Fox Agency
• Location: Leeds, UK
• Group size: 65 guests from UK and US teams
• Format: Summer Summit and internal company event
• Theme: Film Festival
• Lead time: Three months
• Venues: Everyman Cinema, Crowne Plaza and Angelica rooftop bar
• Keynote speaker: Nicolas Hamilton
• Core experience: Morning conference, awards, keynote, branded team-building activity and VIP-style evening reception
• Services: Event management, venue sourcing, supplier contracting, keynote speaker sourcing, brand activation, team-building design, entertainment coordination, accommodation support and on-site delivery

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This type of experience is ideal for

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• Company summits
• Internal conferences
• Team away days
• Culture-building events
• International team gatherings
• Employee engagement programmes
• Awards and recognition events
• Branded company celebrations
• Leadership update events
• Multi-venue corporate experiences
• Planning a company summit or internal brand experience?

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The strongest internal events do more than share updates. They give people a reason to connect, celebrate and feel part of the company’s future.

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We design and deliver corporate events that combine business content, creative theming, brand activation, team-building and memorable hospitality — helping your people leave energised, aligned and engaged.

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Speak to We Are MEaT about creating a company summit or internal event that brings your people together and gives your brand culture a moment to shine.

Book a discovery call →

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