Executive Roundtable & Client Engagement Programme

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Client: Procore Technologies
Event: Building Safety Act Roundtable
Location: Vintry & Mercer Hotel, London
Audience: Senior construction industry leaders (clients & partners)

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Executive Summary

We designed and delivered a high-impact executive roundtable and private dining experience for Procore, bringing together senior construction leaders to address the implications of the UK’s Building Safety Act.

The event created a focused environment for high-value discussion, client engagement, and industry insight, strengthening relationships and positioning Procore at the centre of a critical industry conversation.

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The Business Problem

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The introduction of the Building Safety Act represents one of the most significant regulatory shifts in the construction sector in decades, fundamentally changing accountability, compliance, and risk across the industry.

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For Procore, this created both:

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• A market challenge (clients navigating complexity and uncertainty)
• A commercial opportunity (positioning as a trusted partner in transformation)

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The objective was to:

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• Engage key clients and partners in meaningful discussion
• Demonstrate expertise in a rapidly evolving regulatory landscape
• Build deeper relationships through value-led interaction

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Traditional events would not achieve this.

The requirement was for depth, not scale

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Constraints & Complexity

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• 6-week lead time from concept to delivery
• Small, highly curated audience (~25 senior attendees)
• Need to facilitate genuine discussion—not presentations
• Complex and technical subject matter (compliance, legislation, cost)
• Expectation of high-value interaction from senior stakeholders
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Our Approach

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1. Strategic Positioning

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We reframed the event from a client gathering into an executive-level industry forum.

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The focus:

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• Real-world implications of the Building Safety Act
• Practical challenges in compliance and delivery
• Open dialogue between industry leaders

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This positioned Procore not as a vendor—but as a facilitator of industry insight and collaboration

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2. Experience Architecture

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We designed an environment optimised for conversation, trust, and depth:

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• Roundtable discussion format to encourage equal participation
• Carefully curated attendee mix (clients, partners, industry voices)
• Expert guest speaker (Paul Nash) to anchor credibility and insight

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Discussion topics included:

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• Compliance challenges
• Legislative complexity
• Cost and operational impact

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The format prioritised peer-to-peer exchange over passive listening

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3. Environment & Engagement Design

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• Premium, intimate venue (Vintry & Mercer Hotel)
• Integrated private dining experience to extend conversation beyond the formal session

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Informal setting designed to:

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• Break down hierarchy
• Encourage openness
• Build stronger relationships

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The result: Conversations continued organically beyond the structured discussion

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4. Delivery & Operational Excellence

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Full-service event management including:

• Venue sourcing and contracting
• Guest speaker coordination
• Attendee management
• On-site delivery

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Seamless execution ensuring:

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• No operational friction
• Full focus on content and discussion
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Measurable Outcomes

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While intimate in scale, the event delivered high-value engagement outcomes:

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• Deep, focused discussion across senior industry stakeholders
• Strong engagement on complex regulatory topics
• High-quality interaction between clients, partners, and Procore leadership
• Strengthened relationships within a strategically important audience group

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Strategic Impact

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This event enabled Procore to:

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• Position itself at the centre of industry-critical conversations
• Demonstrate expertise in navigating complex regulatory change
• Build trust through value-led engagement, not sales-led interaction
• Strengthen relationships with key clients and partners
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Why This Worked

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This programme succeeded because it embraced a fundamentally different model:

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Instead of: Large-scale event → broad messaging

We designed: Small, high-value forum → deep, relevant conversation

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Key drivers:

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• Relevance of topic (urgent industry challenge)
• Seniority and quality of audience
• Format designed for dialogue, not broadcast
• Integration of hospitality to deepen relationships
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Client Impact

The event created meaningful engagement around one of the most pressing issues in the construction sector, reinforcing Procore’s role as both:

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• A technology provider
• A strategic industry partner
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Expansion Opportunity

This format creates a scalable engagement model:

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• Regional executive roundtables
• Industry-specific discussion series
• Follow-on workshops and advisory sessions

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Moving from single event → ongoing client engagement platform

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