Think ABM InsightsIQ™ Product Launch: Talking Ai & Psychographics in B2B Marketing.

July 2025: How AI is transforming the marketing funnel' and 'what the future looks like for AI? Just one of the many topics covered at the Think ABM InsightsIQ product launch. We were excited to help plan and create a fantastic product launch event at Hart Shoreditch Hotel in London.

The Byrd Lounge which works so well in decor and visuals for such events. We also had casual mixed seating for the panel session - something we have been talking a lot with clients about. It changes the dynamic from traditional cabaret or theatre style seating. This we think makes more of an impact and engagement with presentations, panel sessions and smaller conferences. As proven with the panel forum having an extended Q&A session due to the interest from the floor! (Ask us more on this set up).

After the expert panel session on Ai and how it is transforming the B2B landscape. The introduction of the InsightsIQ product was showcased on the multi visual screens throughout the event space.

"InsightsIQ - Think persona modelling during outreach, helping uncover what really drives decision makers so your campaigns hit smarter and deeper, rather than a 1 size fits all approach."

We finished the evening with drinks, some amazing bowl food and canapes, great DJ and some productive networking. By close, nobody wanted to leave the room or the event..!

Our Work:

• 12 Weeks lead time

• Full event planning support management

• Venue sourcing, contracting and management

• 40 Attendees from industry clients, to Think ABM team delegates

• Evening panel discussion event

• Networking session

• On site event management including registration.

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Are you looking for help and ideas to engage with your clients on key industry topics or products? Get in touch with our team and let's start planning!